Self Assessment

Be. Welcome Lite is a survey that builds the awareness of small businesses as to how accessible they are to access customers in their community.  It is the beginning of a journey to enable small businesses to create experiences and services that are accessible to everyone.

Who is the Access Customer?
Who is the access customer

Shopping Centre and Retail Precinct Stores

One of our Be. Coaches will do a blitz through the shopping centre or retail precinct and spend approximately 10 minutes with each retail store to go through the survey, providing awareness on how accessible they are and why it is important.

The retail store will then be profiled on the Be. Accessible website so that visitors going to your Shopping Centre or Retail Precinct know which retailers and cafes are accessible to all.


  • Be. Accessible will provide promotional material for you to promote the Be. Welcome Lite blitz to your retailers;
  • Two Be. Coaches can visit approximately ten businesses per hour, signing up those who wish to participate.
  • For your information and planning, you will receive a summary of findings, and find out what the common areas of accessibility are and where businesses could improve.
  • Local businesses will be promoted on the Be. Accessible website directory and endorsed as an accessible retailer or café.
  • Your organisation and the Be. Welcome Lite blitz will be promoted via Be. Accessible’s social media channels.
  • Businesses will get exposure to over 25% of New Zealanders who have access needs.


  • Be. Lite 50 Retail Stores  $1,599 + GST
  • Be. Lite 100 Retail Stores  $2,599 + GST
Contact Briar Naish, Be. Welcome Programme Manager, on 09 309 8966 to find out more or to book in your Be. Welcome Lite blitz.


Finding out:

How people find out about your business and services


Before we even leave home, we like to have plenty of information on how accessible a place is so we can plan ahead. Websites are often the first port of call for an access customer planning an outing.

TIP: It helps to list accessible features about your physical premises or surroundings. For example, include shop or office floor plans as well as accessible parking spaces near your business. Ideally your website is as easy to read as an 8 year old as it is for an 80 year old.

Question One:

Our website has good contrasting colours like 'black on white' or 'black on yellow' for all its content.

Question Two:

Our website offers information about our accessibility features and services (e.g. Accessible parking, accessible bathrooms, large print/braille menu, high-chair/booster seat).

Bigger is better

You could spend hundreds of dollars on creating attractive signage, promotional material, price lists or blackboards that most people find difficult to read, so it's important that accessibility is included in the design process early on.

TIP: Most people need a minimum of 12 point font. Having a large print version available makes it easier for people aged 65 years or older or those with vision impairments.

Question Three:

Our price lists, price tags and menus are all written in easy to read text (large font) where applicable.

Getting there:

How do your customers access your business?

A foot (or wheel) in the door!

Your customers travel in a variety of ways these days - on foot, in a wheelchair, on crutches or they may have a child in a pushchair.

TIP: Check out the path from the car park to the entrance of your business. If there are stairs or design lips on the path, they may prevent someone using a pushchair or wheelchair from getting in the door.

Question Four:

Our front entrance is easy to find and has clear visible signage.

Question Five:

All people can easily enter our front entrance including parents with pushchairs, wheelchair users and someone using crutches or a cane.

Getting around:

Experiencing your services

Space to move

Have you ever thought about how easy it is to negotiate aisles in shops or tables in cafes? This can be particularly difficult for customers using a wheelchair, pushing a pram or using crutches.

TIP: Widening aisles and creating spaces between tables and aisles will make an access customer feel valued and comfortable when visiting your business. If space is an issue, a considerate and thoughtful attitude towards customers' is always a wonderful second-best approach!

Question Six:

There is enough space for all people to get around and use our services including parents with pushchairs, wheelchair users and someone using crutches.

Providing for Families

Going out with young children can be a daunting experience for parents. Providing a few facilities will ensure families feel welcome and have an enjoyable experience.

TIP: One of the simplest yet effective provisions a business can make, is offering a few toys or activities for children so parents can enjoy a moment of peace while having a coffee or shopping.

Question Seven:

Family friendly facilities available are

Customer Service

Each person is unique, so every customer service interaction has the potential to be equally individual.

TIP: Nice touches, like assisting with items on a high shelf, reading menu items out loud or teaching your staff some basic New Zealand Sign Language can make the difference between a great and a just ok customer service experience. In addition, having staff aware of the accessible services you do have on offer is important. These may include things like where your accessible bathroom is located, where to find highchairs, booster seats and baby change tables, and whether you have braillised menus on offer.

Question Eight:

Our staff ensure all customers feel welcomed and valued when they visit or interact with our business.

Question Nine:

Our staff are aware of the accessible features and services that we offer.

Getting out Safely

A Safe Exit

Though it is very unlikely to ever happen, ALL customers need to know that they will be able to get out safely in the event of an emergency.

TIP:You might like to consider introducing simple cues such as visual and audible emergency alarms and helping your staff understand how to assist a customer with access needs if your business needed to be evacuated.

Question Ten:

We have processes in place and clear signage to notify the access customer how to get out safely.

Question Eleven:

Our staff are aware/have received training on how to get the access customer out safely.

Promoting your business

Permission / Acknowledgement

Now that you've completed the Be. Welcome Lite self-assessment, the next thing to do is to let your customers know that you've started the accessibility journey.

By ticking this box, the information you've provided us will be published on our business directory online, making your business automatically visible to more than 1.1 million Kiwis with access needs. You can update your information anytime by contacting the Be. Team.
Would you like to receive the general Be. Newsletter or other Be. communications?
Would you like any additional information about your business displayed on your online directory listing?
* Directory listings are valid for 12 months.