Breadcrumbs

Possibility Case Studies

Our possibility case study profiles a Fab 50 member who is leading the way for the rest of the group. These leaders acknowledge their sphere of influence and create opportunities to progress accessibility within their world. Stretching both themselves, and those around them - these members are shifting Aotearoa from disability to possibility. They are building a nation where everyone can thrive.


Ludo Campbell-Reid – General Manager, Auckland Design Office, Auckland Council

Ludo Campbell-Reid"Whilst we are developing technology to colonise Mars, there are many instances in cities all over the world where it is impossible to simply cross the street. In Auckland, we cannot have a world class city without universal design."



Ludo Campbell-Reid, Fab 50er and Auckland Council’s Design Champion, is an outspoken advocate for the role of accessibility in a world-class city. Leading the design-led transformation of Auckland, Ludo has developed the liveability of Tamaki Makaurau – and elevated our city to a sought-after urban tourism destination – by building access into the very heart of council design plans, policies and projects.

This video – a joint project between Be. and Auckland Council – showcases accessible Auckland. Ludo and his team talk about how the principles of accessible design support best-practice urban design – leading to built environments which are people-centred. Ludo says, "cities are in essence about people – so if you understand people, you understand how to design great cities". In newly developed areas of the city, the focus is on shared spaces – streets where drop curbs have been replaced with flush surfaces. The mobility of people – walking, biking, pushing strollers, using wheelchairs or walkers – is prioritised over cars. In this article with stuff.com, Ludo explains their decisions: "People are the economic powerhouse of a city, not the car."

In September this year, Ludo will share the stage with leaders from around the globe when his team launches Te Ao Tangata – Auckland Council’s third annual Universal Design Conference. The keynote speakers – including Ludo and our own CEO, Minnie – will share their innovative approaches to universal design, and encourage conference attendees to explore the benefits of using collaborative approaches to design for diversity. As gold sponsors, we are delighted to be able to support the event, and share our own perspective on inclusion by design!

At Be, we are proud to be working alongside Ludo – described by The Property Council of New Zealand as a "lightning rod for transformation" – to reimagine Auckland as a world class inclusive city. A place where people are at the heart of urban design.

"I have known Ludo for many years. During that time he has been an unwavering advocate and champion for accessibility in Auckland. His energy for world-leading urban planning is utterly contagious!"

Minnie Baragwanath - CEO, Be. Accessible 


More Possibility Case Studies

  Red NicholsonRed Nicholson - discover how Red is shaping the access conversation in Aotearoa here...

 

 

 Steve EllingfordSteve Ellingford - learn about the awards Steve and the Bayfair Shopping Centre for their commitment to social change here...

 

 

Olivier LacouaOlivier Lacoua - discover how Olivier has championed accessibility in the tourism industry, here…

 

 

Profile photo of Sudesh Jhunjhnuwala Sudesh Jhunjhunwala - Learn how Sudesh's business is contributing to social change, here... 

 

 

 Derek McCormackDerek McCormack - Discover how Derek helped AUT become the first university in the country to recognise access as a both a responsibility and a key opportunity, here… 

 

Alex HannantAlex Hannant - Read about how Alex has enabled accessibility within the social enterprise movement, here…

 

 

 Profile photo of Erica Whineray KellyErica Whineray Kelly - Read about Erica's impact on New Zealand's health services, here...